The Chaps BRAND
Humble Beginnings
In 2015, Chaps & Co started with a single barbershop at the back of a tower in JLT. Our opening team brought energy, passion, and commitment that instantly set us apart. What began as a side project quickly became the foundation for something bigger. UAE
Early Expansion & Team Dedication
Within a year, we opened our second branch at Dubai Marina, followed by our flagship at Dubai Design District. The decision for one founder to leave a corporate job and focus full-time on the business highlights our dedication. These early expansions solidified our reputation for quality and our team and customers fell in love with the brand.
Regional Growth & Innovation
Between 2018 and 2019, Chaps & Co expanded into Abu Dhabi and Riyadh. During this period, we explored smaller concepts, testing innovative approaches to service and operations. Each step reinforced our commitment to becoming the best and growing the brand.
International Ambitions
By the back end of 2019, our ambitions had grown even bolder, we had secured a location in New York City, ready to bring our vision to the American market. This milestone reflected both our growth strategy and confidence in delivering our grooming experience on a global stage.
Facing the Pandemic
2020 brought unprecedented challenges. Yet, our careful planning and adaptable approach allowed Chaps & Co to bounce-back our operations while learning valuable lessons about resilience. We emerged stronger, reaffirming our strategy for sustainable growth.
Partner Programme & Scaling the Brand
The “Become a Partner” initiative has been key to our most recent growth giving standout barbers a path to co-ownership. Yazan Sadoud, with us since 2020, now co-owns our Vida Creek Beach branch at the Vida Hotel. It’s a proud milestone for him, and for us. Proof that investing in our people drives everything forward.
Global Expansion & Grand Central Milestone
Opening in New York City’s Grand Central Terminal was a dream realised. From a single shop in JLT to an international stage, this milestone reflects the dedication of our team and the loyalty of our clients. Each new location continues to represent our commitment to premium grooming experiences.
Team Pride & Future Vision
Our success is built on the efforts of an exceptional team whose passion drives every client interaction. Looking ahead, Chaps & Co remains focused on expanding our footprint responsibly, introducing new branches, a franchising programme, and continuing to provide unmatched grooming experiences around the world.