Jordan co founded Chaps & Co in 2015 with the vision of building a male grooming brand rooted in experience, and consistency. With a background in brand marketing across the Middle East and Southeast Asia, he brings a sharp understanding of consumer behaviour, that drives loyalty and growth. Under his leadership, Chaps & Co has grown from a single location to an internationally recognised brand, with a clear strategy for continued expansion across franchising, products, and markets.

Prior to moving to the UAE in 2010, Chris held a number of finance and operational management positions in the UK. During His 15 years in the UAE, Chris worked in Defense contracting in program and contract management roles. Chris left his previous company at the end of 2019, in order to fully focus on the expansion of Chaps & Co. Although his first task was to navigate the company through the Covid pandemic, he is now based in the global head office in Dubai and oversees the Middle East operations and expansion.

Chris moved to the UAE from London in 2010 after initial training with a Big 4 accounting firm and holding a number of operational management positions. Since arriving in the UAE, Chris has worked for a large government and defence contractor, holding program management, business development and contract management positions. His experience has helped to structure the Chaps business model.