Franchising
Why Franchise With Us
We Want Men Everywhere to Experience the Chaps Way...
But! We’ve learned that there is a limit to how many shops we can open each year without
compromising our focus. So we decided that the best way to share our brand and passion
across the country (across the world even) is by teaming up with a select few franchise partners
to represent our brand in those places that aren’t on the company-owned road map.
Nothing can replace the drive, ingenuity and relationships that a great local franchise partner
has in regards to their own corner of the world. Local knowledge drives greater success for you,
for Chaps and for our clients.
Franchisees are able to exploit local information and adapt to local markets much better than a
company-owned store can.
At the same time, our continued company commitment to opening more of our own doors
should give you confidence that we continue to believe in the model; and that continued belief
and investment will make our systems and methods even stronger.
What You Can Expect When You Choose to Franchise With Chaps & Co
• Refined Systems — Streamlined tools, SOP’s, IT and over a decade of refinement
• Talent Support — Job roles, hiring criteria and ongoing educational support
• Strong Recognised Brand — Modern and aspirational
• Smart Operations — Daily insights and management support
• Marketing Power — The halo effect of the brand & marketing
• Entrepreneurial Partners — Growth-minded, hands-on
• Scalable Economics — The model also lends itself to multi-unit ownership
Our Growth Vision
We Aim to Open 47 Franchise Locations Over the Next 4 Years
In January 2025, Chaps & Co appointed an in-house Franchise Expansion Manager to lead the
structured rollout of our global franchising strategy. We aim to open 47 franchise locations over
the next 4 years, targeting high-potential markets across North America, Western Europe, the
GCC, and Asia. These regions have shown strong demand for premium grooming services and
align with our brand positioning and customer profile.
Target Cities
• Miami
• London
• Berlin
• Cairo
• Jeddah
• Singapore
• Shanghai
What's Included With Your Franchise
We Build a Business With You
When you join us, you’re not doing it alone. We’re with you from day one, helping you find the
right site, guiding the build-out, training your team, and supporting your launch. Everything you
need to get started is included, with dedicated support from pre-opening through ongoing
operations.
Here's What Comes Standard in Your Franchise Pack
• Expert Training — Master every aspect of management and service with hands-on,
practical training.
• Ongoing Franchise Support — Get step-by-step coaching from setup through day-to-
day operations and growth.
• Marketing & Brand Toolkit — Access ready-to-use campaigns, creative assets, and
launch materials that drive awareness.
• Operational Playbooks — Access ready-to-use SOP’s, operational handbooks and
instruction playbooks.
• Signature Brand Pack — Custom-designed signage, interiors, and visuals that bring the
brand to life.
• Integrated Tech Stack — POS, CRM, and analytics tools to run smarter and scale faster.
Financial Overview
The franchise fee, due upon signing, secures the rights to operate a Chaps & Co location and
includes support for real estate, construction, training, and ongoing operations.
Franchisees must also budget for legal setup and advisory costs, lease deposits, construction
installments, and related fees such as architect and equipment costs. Construction typically
spans 16–20 weeks, paid in stages, alongside expenses for insurance, and inventory.
Adequate working capital is essential to sustain operations during the initial ramp-up period until
revenue exceeds expenses.
FEES BREAKDOWN
| Item | Detail |
|---|---|
| Franchise Fee |
$100,000 – Area Development (3 branches) $50,000 – Single Unit Franchise |
| Royalty Fee | 6% of Gross Revenue |
| Marketing Fee | 4% of Gross Revenue |
| Estimated Setup Costs* | $250,000 – $600,000 |
| Payback Period | Approximately 2.5 years |
Our Ideal Candidate
Becoming an Approved Chaps & Co Franchisee Will Require Patience,
Passion and Persistence.
We will not compromise in our mission to make sure that our franchise partners are perfect for
our cherished brand.
Our Candidates Must Demonstrate the Following Attributes and Qualities
• Passion for customer service
• Committed to contributing their full effort in the shop during peak periods
• Net worth of $1,000,000 with liquidity of $350,000
• Bachelor/professional degree (preferred)
• Can demonstrate retail and managerial experience
• Socially engaging
• Active in their communities
• Source of pride in seeing trends
• Optimistic
• No history of litigation or business disputes
We are very selective with our partners and we will only choose a limited number. If you are not
up for the challenge, we certainly understand.
One more thing... Our shops require a dedicated team who is willing to work hard. We expect
our franchisees to be present for significant portions of the work-week.
This Is Absolutely Critical for the First Shop, in Order To:
• Learn the inner workings of your shop by living it.
• Your employees develop an important direct relationship with their leader.
• Your clients can also build a direct in-person relationship with the Chaps & Co Franchisee
Owner.
What Next?
We Will Want to Get to Know Our Candidates Quite Well. Not Just Your
Resume and Balance Sheet, but Your Personalities, Your Experience and
Ambitions
We expect that our mutual evaluation process can take from about 8-12 weeks. If we believe
that we are a good fit for each other, you will be invited to our home office to meet with our
leadership team, tour some of our shops, and ask the final hard questions that you may have.